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    <description>A few pieces on how we build go-to-market that actually ships. Written by Rich and Adrian, and short enough to finish.</description>
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      <title>What Every Landing Page Must Have to Convert (And Why Most Don’t)</title>
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      <dc:creator>Rich Tseng</dc:creator>
      <description>Most landing-page advice is a checklist of things to add. Real conversion comes from restraint: one audience, one promise, one action, and nothing else.</description>
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      <dc:creator>Rich Tseng</dc:creator>
      <description>Work is over, if you want it. The question is whether you’re willing to stop reinvesting your winnings into a game you never wanted to play.</description>
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      <description>Inside the two-day sprint that turned a contrarian take on Christopher Nolan’s ‘Odyssey’ into a full-blown film treatment, with an AI creative partner.</description>
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      <dc:creator>Rich Tseng</dc:creator>
      <description>Inside the two-day sprint that turned a contrarian take on Christopher Nolan’s ‘Odyssey’ into a full-blown film treatment, with an AI creative partner.</description>
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      <dc:creator>Rich Tseng</dc:creator>
      <description>Inside the two-day sprint that turned a contrarian take on Christopher Nolan’s ‘Odyssey’ into a full-blown film treatment, with an AI creative partner.</description>
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      <dc:creator>Rich Tseng</dc:creator>
      <description>Inside the two-day sprint that turned a contrarian take on Christopher Nolan’s ‘Odyssey’ into a full-blown film treatment, with an AI creative partner.</description>
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